Inna Kryvonis
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Inna Kryvonis
- Bis heute 9 Jahre und 5 Monate, seit Apr. 2016
Chief Marketing Officer (CMO)
JSC VGP
Achievements * promoted growth of the market share from 13% to 18% * achieved a stable leadership in the brand awareness (TNS MMI) * successfully launched more than 20 new products * completed the product line redesign * launched several TV campaigns in Ukraine and Moldova (TV Ads and Sponsorships) Main functions * developing and executing strategies for brands and categories * implementation of product strategy for categories * launch of new products * continuous marketing analysis
- 1 Jahr und 9 Monate, Juli 2014 - März 2016
Brand Manager
JSC VGP
Achievements * developed and executed the strategy for the brand * launched several new products * delivered repeatedly a marketing analysis
- 1 Jahr und 10 Monate, Sep. 2012 - Juni 2014
Brand manager
Lauffer Group
Achievements * successfully launched 5 new products * redesigned the product line * launched OOH advertising campaign Main functions * developing and executing the strategy for the brand * launch of new products * marketing analysis (analysis of primary and secondary sales, market share etc.) * managing contractors
Achievements * redesigned the product line * launched 3 new products Main functions * developing and executing the strategy for the brand * launch of new products * marketing analysis (analysis of primary and secondary sales, market share etc.) * managing contractors
- 1 Jahr und 9 Monate, Jan. 2009 - Sep. 2010
National Marketing manager
Snack Production LLC
Main functions * marketing analysis (analysis of primary and secondary sales, market share etc.) * managing employees and contractors * organizing, leading promo activities Achievements: * launched several regional TV and OOH campaigns * launched a regional promo campaign * launched numerous new products and product lines (adaptation of genuine products for Russian market)
- 1 Jahr und 11 Monate, Feb. 2007 - Dez. 2008
Regional Marketing manager
Snack Production LLC
Main functions * organizing, leading promo activities * organizing of marketing researches (interview, consumer surveys)
Ausbildung von Inna Kryvonis
- 2005 - 2006
Marketing
Donetsk National University
- 2001 - 2005
Marketing
Donetsk National University
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Deutsch
Grundlagen
Ukrainian
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