Markus Wagner

Communications for the Goodyear plants in EMEA

- responsible for communications between the Plant Leadership Team, employees, works council and Goodyear organizations in EMEA - Employer Branding - internal campaigns for example regarding safety or employee engagement - standardization of communication channels and materials

- leading specialists in online and trade marketing, PR and design in Germany and Taiwan - strategic brand development for BIO PLANÈTE in DACH, North/East-Europe and China - responsible for all Marketing activities - monitoring of KPIs and the market - focus on improving internal processes and systems - Deputy Director Marketing

- strategic brand development for BIO PLANÈTE in the DACH region - B2B and B2C campaign steering (digital, trade, PR, event)

work for Mercedes-Benz Energy: Campaign Steering, Digital Marketing, Event Organization, Branding & Design

Event Coordination - Project Lead: DVD Production with Rudolf Buchbinder & Sächsische Staatskapelle Dresden in VW Transparent Factory, VIP Area for ECHO CLASSIC, Congresses and Exhibitions for Volkswagen, MEISSEN COUTURE and others.

Project Lead: Organisation of the "2nd Ethernet & IP @ Automotive Technology Day" in Regensburg. Global event with all automotive OEMs and major Tier Ones

Marketing Communication, Project Management, HR, Strategy, Finance, Entrepreneurship Bachelor Thesis: "Business Conferences - An investigation into their importance in international markets" (using the example of the "2nd Ethernet & IP @ Automotive Technology Day" organised by Continental)