Martin Aberastegue

As Lead SEO & SEA Manager, my focus on strategic optimization in SEA has delivered impressive results in a short period: - Achieved an 80.22% reduction in Customer Acquisition Cost (CAC) and an 85.20% increase in new customer acquisition for branded channels, showing highly effective campaign strategies. - For non-branded campaigns, I successfully lowered CAC by 25.35% while boosting new customer acquisition by 132.35%, demonstrating my ability to optimize spending and target new market segments effectivel

Co-founded IGBIO, a link-in-bio platform that helped creators and teams create custom landing pages, manage multiple profiles, and understand their audience through built-in analytics. I led the technical side of the product, from development and product improvements to integrations, tracking, and growth experiments.

In this role, I led the creation of the company's first SEO team, consisting of four skilled professionals. I was responsible for developing and executing a comprehensive SEO strategy, which included technical SEO enhancements and a dynamic content creation process, all organized within a framework of clearly defined quarterly OKRs. Our strategic efforts and collaboration with the technical team led to an impressive 892.34% growth in organic traffic and a 58.86% increase in new customer acquisition over tw

At Naranja X, I led the owned media and engagement area, focused on improving how the brand communicated with customers and how campaigns were planned, measured, and scaled. I worked closely with marketing, content, media, analytics, and product teams to make customer communication more relevant, consistent, and connected to business goals.

As a MarTech Specialist in the Digital Architecture CoE, I worked with marketing, product, legal, security, and external partners to support the company’s digital evolution. My role focused on understanding business needs, evaluating technology gaps, helping choose and implement new tools, and making sure marketing platforms could support more personalized, automated, and scalable customer experiences.

At ECIPSA, I led acquisition and marketing technology initiatives focused on improving lead generation quality, reducing CAC, and connecting digital campaigns with CRM and reporting systems. My work combined paid media, SEO monitoring, analytics setup, executive dashboards, landing page integrations, and automation projects to make the commercial process more measurable and scalable.

Founded Le Idée, a digital marketing agency providing web development, online marketing, analytics, consulting, and training services for companies and entrepreneurs.

- Subject: "Search Engine Optimization (SEO)" - Subject: "Search Engine Marketing / Paid Search (SEM)"

I managed SEO and SEM initiatives focused on improving online visibility, generating qualified leads, and making digital acquisition more efficient. My work combined search strategy, campaign optimization, analytics, and landing page improvements, helping connect marketing performance with the company’s commercial goals.

Volunteer editor for DMOZ, the Open Directory Project, a large human-edited web directory maintained by a global community of contributors.

InfoSec Blogger at one of the first Spanish speaking blogs about information security.

Managed online marketing at Comparaencasa.com, improving acquisition through paid search, SEO, UX collaboration, and email marketing.

Led paid search for alaMaula, part of eBay Classifieds Group, managing campaigns across search engines and digital platforms while tracking performance and improving acquisition efficiency.

Managed SEO and SEM strategy for agency clients across travel, real estate, automotive, classifieds, education, and public-sector projects, helping improve search visibility, campaign performance, and digital acquisition.

Worked as a freelance consultant helping companies and entrepreneurs with digital strategy, brand development, web projects, online marketing, search growth, media planning, and information security consulting.

Built and led the Trust & Safety area for alaMaula.com, part of eBay Classifieds Group, creating the moderation process, team structure, documentation, and safety strategies needed to reduce fraud and spam on the platform while improving operational efficiency.

- "Social Media Advertising" / Postgraduate Degree in Online Marketing / Universidad Blas Pascal.

I was part of the organizing team for BarCamp Córdoba (The first event of this king outside Buenos Aires). My role was the sponsorship management and other event related tasks.

Founded Detenlos.org, an initiative focused on online child protection, supporting public awareness, media relations, technical consulting, and collaboration with operations against child exploitation online.

Paid Search Analyst for multiple Fortune 500 client's campaigns. Copywriting, Reporting, Implementation. I worked in the digital efforts of the following companies: Starwood Hotels & Resorts, Hertz, alaMaula (eBay Classified Group), Sony, Prom Perú, See Puerto Rico, Dell, etc.

Undertook studies in Electronic Engineering. Discontinued program to pursue other professional opportunities.