Isaac Cachero

I help B2B organisations accelerate revenue growth by connecting marketing strategy, technology, data and processes. I transform fragmented MarTech environments into integrated, scalable marketing operations that deliver measurable value. My work spans: • Marketing Operations Strategy & roadmaps • MarTech architecture & integration • Marketing Automation, CRM & lead management • Customer journeys & lifecycle programmes • Data quality, analytics & attribution • Process optimisation & team enablement

• Led global MarTech initiatives, overseeing the research, evaluation, implementation, and maintenance of the company's entire marketing technology ecosystem. • Led development and maintenance of Wärtsilä’s global always-on marketing and user journey framework. • Oversaw necessary data, insights, capabilities, channels, and automation for always-on marketing and user journeys. • Responsible for identifying needed data, insights, capabilities, channels and automation to achieve an always-on framework.

• Managed the lifecycle of data-driven applications, ensuring deployment, maintenance, and compliance with data protection regulations from planning and development through to deployment, maintenance, and retirement. • Developed and optimized data-driven marketing strategies to streamline processes and identify new opportunities. • Collaborated with stakeholders to gather current practices and oversaw the collection and storage of marketing data, while providing training and support to end-users to ensure e

• Provided strategic guidance and vision to drive long-term growth and success for Acebo, aligning business goals with market trends. • Led board meetings to ensure sound governance practices and effective decision-making at the executive level. • Fostered key stakeholder relationships to support business development and sustain agency growth.

• Scaled agency to +125% revenue growth and +1,047% operating profit through process optimisation. • Developed and executed client account plans, driving revenue growth and retention. • Strengthened strategic client relationships, improving satisfaction scores. • Built partnerships and managed financial/operational strategy across two countries

• Designed and implemented automated campaigns, optimising lead generation, nurturing, and CRM processes to align marketing and sales. • Implemented MarTech solutions across CRM, automation, and analytics to support B2B clients with complex, long sales cycles. • Built and managed websites, landing pages, and digital assets, improving UX, SEO, and accessibility. • Planned and executed multi-channel advertising, account-based marketing, and virtual events, driving measurable engagement and pipeline growth. •

• Designed and implemented automated campaigns supporting global lead generation. • Created and optimised webpages on WordPress & Sitefinity, improving user experience and SEO. • Managed digital advertising campaigns across Google Ads, Facebook Ads, and LinkedIn. • Produced and promoted webinars, including speaker enablement and post-event lead management.