Martin Kummer

Building up operator and OEM sales & partnerships across Europe and the Southern African region for MixRadio. MixRadio, which is operating in 31 markets has just been acquired by the Line Corporation from Microsoft and is undergoing an exciting transformation. Key responsibilities include: partnering strategy, business development, commercial modelling, pricing and negotiations

Advising the GSMA (global trade association of mobile phone operators uniting nearly 800 operators and organisers of Mobile World Congress) on their industry digital entertainment initiative 'The MMIX' at Mobile World Congress Barcelona. Business development (partnering & sponsoring), subject matter expert/panel agendas, marketing collateral, and responsible for attracting C-level speakers.

Leading Digital Channels & Group Marketing, a cross-functional department sitting across Ministry’s key business areas (global events, A&R, club, compilations) Responsibilities include: digital strategy (audio/video/radio), digital marketing, streaming proposition development, streaming monetisation & licensing, commercial modelling & pricing, website, apps & platforms, social media, digital KPIs, account management, customer research & segmentation, communities, radio and team management

Responsibility for global music proposition and sales, global licensing/account management, music/commercial strategy, P&L, digital marketing, KPI framework & tracking, partnerships & business development, pricing strategy and team management

Responsibility for global licensing, partnerships, aligning local market marketing planning & execution, account management, business cases across the music category, Vodafone Way Ambassador for Content Services department, commercial strategy, KPI framework & tracking, pricing strategy

Responsibility for developing Vodafone’s global commercial music strategy, aligning local market marketing planning & execution, global licensing (major and independent labels), account management and KPI tracking

RResponsible for T-Mobile’s UK music portal (content and revenues) including full-track music, tones, ring back tones, music videos, licensing of Indie labels, partner marketing framework and Commercial/digital KPI tracking

Product/content managing T-Mobile’s “t-zones” WAP portal, incl. structure and download platform for ring tones, Java games, etc.

Various responsibilities related to the launch of WAP (mobile internet) services across UK/DE/AT