Martin Lostak

- responsible for all online channels in CZ market for Kredito24.cz and Zaimo.cz - primary focused on Affiliates, SEA, Email marketing, Display, RTB - strategy definition based on defined KPIs and budgets - responsible for sales performance with focus on new customer growth

- supervising all departments serving as touch points with user / customer base (marketing communication, on-line marketing, public relations, customer support, web development, internal communication, graphic design, copywriting) – cca 30 people - implementing marketing strategy with focus on ROI and performance - KPIs and strategy definiton - customer research and analysis as a base for consumer defined product (focus groups, user testing, A/B testing)

- managing marketing projects across all marketing channels - on-line marketing (e-mail marketing, SEA, display banners, affiliate marketing) - managing ATL campaigns - public relations (communication with media, coworking with PR agency, monitoring) - internal communication - CSR projects (Konto Bariéry, SOS dětské vesničky) - B2B projects (maitaining relations with suppliers) - Salesroom branding - Promotional items and POS materials

- managing ATL and BTL campaigns - printed materials production to support needs of external channels and branches - internal communication: intranet, newsletter - web applications - coordinating new web presentation project - supporting team members in other areas: Public Relations, Event Management

- Account Representative for leading (500k+ unique visitors / month) US server focused on providing on-line shopping discounts - searching for new partners and negotiating terms, communication with current partners and maintaining relations (leading servers like Walmart, Ebay, Amazon) - ads administration for servers and applications - evaluating campaigns, reporting

DTP + graphic design, Ads production (radio, billboards etc.), Coordinating externists