Martin McDonald

My business consultancy work is carried out through Big On Results, a little company with big ideas with powerful work including sports sponsorship development and leveraging, brand development, marketing, exhibitions & event management, design and the whole range of skills needed to provide holistic and effective solutions for our clients and their unique business development needs.

Responsible for commercial, marketing, brand and operational development of the business which now delivers powerful events with €multi-million ROI value to each venue and partner around the world. The business has realised our vision to create a catalyst for destination marketing, marine manufacturers, lifestyle brands, and for their owners and clients to come together and do business in a multi-media, experientially engaging, brand marketing platform.

The new business strategy that I designed and implemented moved the company from a behind-the-scenes operator to front of house and led to direct deals with major new motor sport and blue chip clients.