Dr. Martin Ortlieb


wishes everyone a happy and healthy 2021! 🎉

Angestellt, Staff User Experience Researcher, Google Germany GmbH

Munich, Germany


Human Computer Interaction
User experience
User Research
Usability Testing
Strategic Planning
Product Development
Innovative Solutions
Team Management
Team leadership
Team Leader
Agile Methods
Agile Development
Agile Software Development
Scrum (software development)
Softwareentwicklung mittels Scrum
Nutzerschnittstellen Entwicklung
Managing a team
Usability Research
Product innovation
User Centric Design
Stakeholder Management
International experience
Digital strategy


Professional experience for Martin Ortlieb

  • Current 2 years and 7 months, since Jul 2019

    Staff User Experience Researcher

    Google Germany GmbH

    I research the "future of work", specifically at Google and for its employees, by investigating the needs and wants of the changing workplace and work-tool requirements. We are especially looking at the changes brought about by the pandemic and how that can be a catalyst for change.

  • Current 4 years and 4 months, since Oct 2017

    Staff User Experience Researcher for Enterprise and ML

    Google Switzerland GmbH

    I develop new products for helping workers in the knowledge economy take advantage of the possibilities of Technology, Machine Learning and AI.

  • 7 months, Sep 2016 - Mar 2017

    Director of User Centered Practices and Insight-led Experience

    Steelcase Werndl AG

    A brand-new role in Pre-Sales associated with the Insights-led Experience team, I build relationships to help C-Suite decision-makers to think about how office space can support their work culture goals, leading to successful client engagements and projects. I also portray the Customer Experience in new Learning & Innovation Center and collaborate with Product Development for Smart Furniture of the future, helping Steelcase to become more user-focused, agile and connected.

  • 8 years and 6 months, Feb 2008 - Jul 2016

    Staff User Experience Researcher for User-facing Privacy tools

    Google Switzerland GmbH

    I was Google’s first UER in a non-English-speaking office growing Zurich UX from 4 to 70+, incl. 20 UERs in a variety of Product Areas. I led research on User-facing Privacy tools, which enabled numerous product launches from the Privacy Dashboard in 2009 to MyAccount in 2015. Ground-laying research into User Perceptions of Privacy & Sensitive Data saw impact in- and outside the company. We also researched foundational topics like Identity management, Creepiness, Privacy Panic, and Data Stewardship.

  • 1 year, Mar 2007 - Feb 2008

    Associate Director for Ethnography and New Product Development


    Independently scoping & executing research projects throughout the complete product lifecycle for S&P500 clients, often leading a team of junior researchers, I was involved in business development, client management and delivery, using a wide range of methodologies.

  • 2 years and 9 months, Jul 2004 - Mar 2007

    Head of Design Research, Product Development Europe


    Responsible for product quality and user requirements in 5 European markets, my research outputs supported business decisions and strategic direction locally and globally. As part of UX Leadership, I also helped form a product development team in Europe growing from 5 to 40.

  • 3 years and 8 months, Nov 2000 - Jun 2004

    User Experience Senior Associate


    Qualitative, ethnographic & quantitative research in close interaction with UX Designers, Information Architects, Developers & Business analysts to create branding, structure, behaviour and usability solutions for high-profile websites, applications or services for Global 2000 Companies.

Educational background for Martin Ortlieb

  • 5 years and 3 months, Sep 1995 - Nov 2000

    Social Anthropology

    University of Manchester

    Thesis title: The West in the North: Identity, Work and Integration Among Northern Finnish Farmers https://books.google.ch/books/about/The_West_in_the_North_Identity_Work_and.html?id=DgsMcgAACAAJ

  • 2 years and 11 months, Sep 1992 - Jul 1995

    Social Anthropology

    London School of Economics and Political Science

    First class degree, graduating as top 3 student


  • German

    First language

  • English

    First language

  • Italian


  • Finnish



Career Opportunities
Product Development
Spannende Herausforderungen

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