Martin Wenk

• identification of trend potentials and market dynamics • supporting conception of interactive data material • analysing potential consumer segments • optimizing R&R tools • segmentation of influencer and content • member of editorial team of beauty and lifestyle newsletter for L'Oréal Germany • social listening - analysis employer branding • coding of instagramcontent • conception of profiles for CRM Newsletter Beauty tests

• customer care and appointments management • product presentation • promoting new products and services • managing logistics

• optimizing learning apps for students and trainees • correction of content and quizzes • strategy for social media

• product presentation and sales • managing logistics • cashier service

• editing and optimizing questionnaires • testing and translating surveys for CATI and CAWI • training and briefing interviewers and pretests • coding open answer content • conception, processing, controlling of results in Powerpoint, SPSS & STATA • research and administration

• creating category text and product details for the Online Shop • editing and optimizing texts for a blog • research and analysis of products and competitors

• coding and controlling of variables and data in SPSS • creating presentations • recording interview material and transcription • qualitative short analysis for a new business project • processing quantitative data for planning and segmentation • supporting social media analysis • creating PR and communcation material • processing experiments within the field of eyetracking software • creating a market research glossary

Managerial Simulation Managing International Business at DELL s.r.o. Strategy of Sales Quality of Life Green Economy Change Management

MultiChannel Management Marketing Statistik/Empirische Marktforschung Dienstleistungs- und Personalmanagement Entrepreneurship

Empirische Methoden der Marktforschung Statistik Politikwissenschaften Organisationssoziologie Personalmanagement Schumpeter School Of Business: BWL/VWL