Martina Caioli

- Mobile Marketing - Display Marketing

Fully responsible for: - Mobile Marketing campaigns cross-countries, for customer acquisition, retention and retargeting (e.g. Apple Search Ads, Google Universal App Campaigns, Ad-Networks, Retargeting Networks, DSPs). Activities include: campaigns’ setup, monitoring, reporting and dealing with partners/stakeholders. - App Store Optimization Good mastery of Adjust, Braze and Tableau.

IMPACT is a 24-months Graduate Program, made of several job rotations in different business areas, combining learning on the job with tailored individual and team development activities. 1st job rotation: UniCredit Spa (Bologna): Retail, Private and Corporate Banking 2nd job rotation: FinecoBank (Milan): Banking & Credit Products; Marketing Retail and Brand&Adv 3rd job rotation: UniCredit Spa (Milan): Internet & Mobile Banking (Online Marketing - Retail)

Exams: - Innovation Management - New Product Development; - Relationship and Services Marketing; - Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management; - Global Operations and Supply Chain – Operations, Strategy and Sustainability Management - Game Theory

Exams: Quantitative Methods for Management; Marketing - International Product Launch; Performance Measurement; Organisation; International Economics; International Finance; Corporate Strategy; International Comparative Business Law; Seminar on Collaborative Competences; English (C2); French (B1)