Martina Seidel

Basic

Until 2019, Head of Human Resources, Dairy Farm Company Limited- IKEA Hong Kong & Macau

Darmstadt, Germany

Skills

Retail
Leading and developing (multicultural ) teams
Business Development
Commerciality
Entrepreneurial spirit
Business and People Analytics
Implementing Global Concepts
Competitor Analysis
Consumer Insights
Brand Building
Employer Branding
Organisational Development
Organisational Design
Talent Management
Recruitment
Succession Planning
Leadership Development
Business Competence Development
Training & Development
Coaching
Facilitation skills
Life styles and trends
Home Furnishing
Life at Home
Store Management
Adapting to new environments and challenges
Communication skills
Business Planning
Strategic Marketing Planning
Business Operations
Project management

Timeline

Professional experience for Martina Seidel

  • 1 year and 4 months, Apr 2018 - Jul 2019

    Head of Human Resources

    Dairy Farm Company Limited- IKEA Hong Kong & Macau

    I lead the people and culture agenda for the country with 1280 co-workers, 4 stores in Hong Kong as city market , a first store in Macau to open early 2020, Customer Support Centre, Distribution Centre, 2 pick up points with the aim to attract, develop and retain necessary talent today and for future growth and expansion. The scope of responsibilities includes all key HR areas: Total Rewards, Employer Branding, Recruitment, leadership and business competence development as well as succession planning.

  • 9 years and 1 month, Mar 2009 - Mar 2018

    Learning Delivery Lead

    Inter IKEA Systems B.V., Worldwide Owner & Franchisor of the IKEA Concept

    In this role I run, updated and developed learning solutions for store managers and marketing related topics in the most efficient and cost conscious way, established relevant plans, based on identified business priorities and competence needs to achieved agreed goals and budgets. I also provided business competence and leadership building consultancy for IKEA retailers and Shopping Centres, recruited, trained, coached international facilitators to build L&D and facilitator community.

  • 1 year and 11 months, Apr 2007 - Feb 2009

    Project Leader IKEA Business

    IKEA Deutschland

    I led the implementation of the new IKEA Concept for B2B in Germany, established the base for customer relationship marketing for business customers, developed local commercial and communication strategy to provide businesses with relevant furnishing solutions and services to make IKEA first choice for this segment, led production of video content for new global and local B2B website and developed and implemented training package for respective functions and levels

  • 2 years, Apr 2005 - Mar 2007

    Store Manager at IKEA Covina

    IKEA USA

    My task was to lead, develop and position IKEA in the local market as the leading home furnishing company and workplace of choice; to maximize sales, secure sustainable profit and provide excellent shopping experience across all channels, lead and attract, develop and retain co-workers to meet business and customer needs. Responsible for 250 co workers, appointed leader in the IKEA L.A. Market for commercial, local marketing and competence building initiatives.

  • 3 years and 9 months, Jul 2001 - Mar 2005

    Store Manager at IKEA Hamburg Moorfleet

    IKEA Deutschland

    As Store Manager, my assignment was to lead, develop and position IKEA in the local market as the leading home furnishing company and workplace of choice; maximize sales, secure sustainable profit and provide excellent shopping experience across all channels, lead and develop co-workers to meet business and customer needs. I led team of 480 co-workers, appointed member of IKEA city market leadership team in Hamburg for commercial, local marketing and competence building initiatives.

  • 2 years and 3 months, Apr 1999 - Jun 2001

    Store Manager at IKEA Bielefeld

    IKEA Deutschland

    As Store Manager, my assignment was to lead, develop and position IKEA in the local market as the leading home furnishing company and workplace of choice; maximize sales, secure sustainable profit and provide excellent shopping experience across all channels, especially increase furniture sales in a highly competitive furniture market. I lead a team of 280 coworkers and was responsible for their leadership and business competence development.

  • 9 months, Jul 1998 - Mar 1999

    Store Manager at IKEA Freiburg

    IKEA Deutschland

    My assignment was to lead, develop and finally close down IKEA Freiburg as a new IKEA store was established position IKEA in the local market ; maximize sales, secure sustainable profit and provide excellent shopping experience across all channels until the closure of the store, lead and develop 250 co-workers to meet business and customer needs and prepare them for working in the bigger store with new ways of working. Trained also newly recruited coworkers for the opening of the new store.

  • 6 years, Sep 1991 - Aug 1997

    Store Manager, Deupty Store Manager,Sales Associate

    H & M Hennes & Mauritz

Educational background for Martina Seidel

  • 2 years and 11 months, Oct 1988 - Aug 1991

    College of Further Education in Economics of Cologne

  • 2 years, Sep 1986 - Aug 1988

    Übersetzen, English, Spanish

    Ruprecht-Karls-Universität Heidelberg

Languages

  • German

    First language

  • English

    Fluent

  • Dutch

    Basic

Wants

New challenges & opportunities
Business Networking

Interests

Travelling especially Turkey Asia and Middle East
Running and body work out
Mindfulness
Health & Beauty
Vegetarian and vegan kitchen
Movies
Theatre
Art exhibitions
Fashion
Life styles trends
Retail innovations

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