Martine Ayer

- Marketing & Multichannel Kommunikationsstrategie - Schweizer Marktkenntnisse und starke Vernetzung - Public relations: Pressearbeit, Verfassen von Pressemitteilungen, Netzwerk mit Medien - Digital Marketing: Strategieberatung, Social Media Content, Instagramers Campaign - Project management - Sponsoring und Partnerschaften - Multisprachig: Französisch, Deutsch, Italienisch und Englisch

- Running the global Marketing and Communication strategy - Managing the International Marketing department (5 persons) - Member of the management team - Managing operational aspects of the marketing department, including planning, budgeting, analysis and reporting

- Defining the global PR strategy - Initiating and implementing PR outputs, including information for the press, organizing product presentations and shootings, compiling and distributing e-newsletters - Networking with International and Swiss media as Hamilton’s Corporate Spokesperson, editing reports and monitoring press clippings - Organizing international and local events - Producing and editing of websites in terms of structure and content

- Managing key accounts to increase awareness of the French products on the Swiss market - Developing, presenting and implementing a range of marketing activities for the clients - Building a strong network of Swiss distributors and importers - Organizing events such - Administering the financial operations through defining the marketing budget, controlling costs and invoicing clients

- Creating concept of restaurants and managing the projects until restaurant opening; training the restaurant managers about the different marketing tools (corporate identity, promotions) - Developing a schooling nutritional program - Editing corporate documentation and marketing outputs, including leading the in-house magazine - Maintaining a strong relationship and coordinating marketing strategies between company branches - Organizing events and sponsoring community activities