Dr. Marvin Auf der Landwehr

Themengebiet: Wirtschaftsinformatik und Logistik

• Overseeing and managing a team of 10 employees for the D-A-CH market • Managing all operations within the D-A-CH team • Business negotiations • Strategic planning of new marketing activities • Employee recruitment • Training of new staff • Performance monitoring and mentoring • P&L Management • Responsibility for profit, revenue, cash and quality targets • Agreeing annual budgets and producing a detailed annual business operating plan

• PPC (Pay-per-click) on Google and Bing • SEO (Search-engine-optimization) • Affiliation • Management of diverse shopping portals like Amazon, Ebay and Idealo • Management of diverse Social Media platforms like Facebook and Instagram • Design and content for the companies online-shops and websites • Negotiations with potential partner, customers, suppliers and third parties • Development and implementation of new marketing activities • Customer acquisition • Management of in-house customer service

• Development of an international partner network for Hellmann Worldwide Logistics ifor strategically important countries • Design of and content for diverse marketing materials such as newsletters and print media • Development, execution and implementation of new product concepts into the existing product portfolio • Customer acquisition • Statistic and empiric analysis of different data sources • Planning, execution and designing of new marketing concepts • Geographic location and network analyses

Business Development with main focus on the BENELUX market. Field of duties: • Sales • Customers acquisition • CRM • Composition of design and content for diverse marketing materials such as newsletters and banners • Redevelopment with regard to design and content of the company’s website • Preparation of sales booths, exhibitions and PR materials

Marketing & strategische Unternehmensentwicklung

Entrepreneurship & Local business development

International Marketing