Mary Sassaqui

∘ Provided reports on KPI and optimize SEA and SEO performance ∘ Defined the profile of 15K+ customers through Tableau and Google Analytics ∘ Updated the content at Dreamlines.com.br and newsletter creation.

∘ Developed the B2B channel and the relationship marketing policy. ∘ Prospected new clients and success of 4 new Business Partners in 3 months.

∘ Responsible for communication with stakeholders of 60 medium-sized companies associated with the American Chamber in São Paulo. ∘ Provided target content and membership, make negotiation, and ad sales.

∘ Conducted customer relationship planning, market research, competitive analysis. ∘ Defined customer profile and purchase patterns, using historical data of 5 years and 5K clients in 14 franchises. ∘ Developed customer satisfaction surveys and target the right prospects. ∘ Managed logistics. ∘ Conducted compliance with the factory deadlines, delivery, and after-sales.

Through this Bootcamp, I covered: - Business Problems: interpreting and planning solutions; - Sourcing relevant and reliable data; - Hypothesis testing; - SQL querying; - Python language; - Statistical, predictive, exploration analysis; - Data mining, cleaning, wrangling, transformation, integration. I've worked on several projects: https://marysas.github.io/MarySassaqui/

∘ Completed 500+ hours of MBA in Marketing course with the supervision and mentoring of industry leaders. ∘ I covered in this course: - Digital Marketing and metrics; - E-commerce & Retail; - Pricing; - Product and Marketing Development; - Sales & Sales Team Management; - Logistics Management; - Services Management; - Relationship Management; - Market research.