Massimo Albrizio

• Financial analysis/modelling (transition to SaaS / Subscription model), Revenue/Sales forecasting, Predictive Analytics, Cohort Analysis, UX tracking tools. • Design and Implementation of end to end big data cloud infrastructure (Green Field Project). Tracking tools, Integration, Warehouse, Data Architecture, ETL, Reports, Dashboards. • Hands-on: Databricks, Spark, MS Azure, ETL, Python, PySpark, R, R Studio Server, SparkR, Power BI, Power Query, DAX, Share Point, Salesforce, SQL, SOQL, Spark SQL.

• Ownership of Weekly Business Review, Presenting to EU Leadership team. • Financial Analysis, modelling for forecast support, performance drivers deep dives, ad hoc analysis on campaigns and pricing initiatives. • Hands-on: Teradata, Alation, R, Power Query (Excel), Power Point, Web Scraping.

• Internal Data and Analytics consultant for Product, Marketing (Paid Ads, Social Media, Affiliate), Sales and Quality departments. • Ad hoc analysis, reporting, dashboards, A/B testing, Automation, Predictive Analytics, Infrastructure Migration. • Hands on: Hadoop, Cloudera Impala, SQL, R, Tibco Spotfire, Google Analytics, Google Ads, Facebook Ads, custom tracking systems.

• Marketing, Digital Campaigns (multi-country/language), e-Commence, Business Intelligence, Business Analytics, Custom Tracking Tools, Custom Dashboards. • Hands-on: R, MySQL, MS Excel, Google Ads, Google Analytics.

Working as part of an international team. Management of multiple Google AdWords accounts with sole responsibility of 7-figure monthly budgets on Italian and French markets. Data analysis, P&L and real-time data based decision-making and bid management. Full Keyword Database management for PPC and SEO, including KWs analysis. Handling large amount of numerical and textual data across different software. Developing analysis tools.

• Business planning and marketing strategy development. • Trans-media mobile apps prototyping. • Audio-content production.

• Managed database of more than 14.000 regular customers. • Performed data analysis which supported the CEO in decision-making for marketing and logistic strategies.

Production, Consulting, Marketing, IT Training, IT solutions, Technical support in Music and Multimedia Industry.

• Mobile market analysis, mobile app design and basic coding concepts. • Winner of the “Open Innovation Challenge” with the prototype of the mobile app “UCL Advances”.

• Main subjects: Statistics; Economics; Marketing; Social Research and IT. • Data analysis, modelling and some experience in programming.

Acquired a strong background in: Calculus; Algebra; General Physics; Experimental Physics and Chemistry.