Sami Daboussi

Owned the digital product marketing, e-commerce and growth setup for ADI Global Distribution’s German online market while leading EMEA-wide supplier enablement and product content initiatives. Joined at German market launch to partake in the creation of the the core digital operating model from the ground up across website, CMS, PIM, merchandising, analytics, and sales enablement. • Built and continuously optimized the German digital commerce infrastructure.

Owned the commercial analysis and performance steering of international e-commerce campaigns following an internal promotion at Veepee. Combined customer, product, pricing, market, and funnel data to support profitability, conversion, and management decision-making.

Managed the end-to-end delivery of international e-commerce campaigns for consumer brands across cosmetics, haircare, jewelry, fashion, and other retail categories. Coordinated commercial, content, design, production, and CMS workstreams from initial planning through quality assurance and go-live. • Managed campaign planning, customer-facing content, visual assets, product data, CMS implementation, and launch readiness. • Coordinated cross-functional content, design, commercial, and production teams to ensu

Schwerpunkt: Operatives Marketing