Mateo Seminario

• Lead client relationship management and day-to-day campaign performance reviews, maintaining proactive communication and translating results into optimization actions. • Achieved campaign ROI of up to 200% through AI-assisted creative testing, audience segmentation, A/B testing, and CPA optimization. • Designed automated business intelligence tools for campaign data management and performance reporting. • Standardized the end-to-end commercial workflow, covering client briefs, diagnosis, proposals,

• Support the management of the portfolio across modern and traditional retail channels, with commercial planning, promotional negotiations, assortment decisions, and performance tracking by account, SKU, and channel. • Contributed to the increase of sell-out in selected categories through account-level analysis, targeted promotions, and execution improvements. • Built an automated sell-out dashboard using Teamcore/InStoreView to monitor progress, losses, and performance gaps, accelerating issue detecti

• Built and maintained databases of target companies and key decision-makers, improving segmentation and B2B prospecting quality. • Monitored campaign KPIs and recommended strategic improvements to increase outreach effectiveness. • Automated email sequences and prospecting workflows, improving execution accuracy and response rates. • Supported lead generation and commercial opportunity identification through structured data management and campaign analysis.

Incoming exchange student at the Faculty of Business, expanding my academic and professional perspective in an international environment.