Mathilde Cuzenic

• Responsible for the account management of clients in Germany, Switzerland and France (already established accounts as well as the launch of new programs) • Management and operational implementation of online marketing activities and campaigns in the fields of Affiliate Marketing, SEM, Display Advertising, SEO, Email Marketing, Social Media, Mobile Marketing... • Definition of a strategy in each channel to fulfil performance challenges (ROI, CPO) • Budget planning and control; monitoring and reporting

• Responsible for the account management of selected clients • Management and operational implementation of online marketing activities and campaigns, particularly in the fields of Display Advertising, Affiliate Marketing, SEO & SEM, Email Marketing, Social Media, Mobile Marketing and Address Generation • Coordination of internal departments and management of external service providers • Budget planning and control; monitoring of timelines • Performance monitoring and reporting

In a full-service online marketing agency focusing on performance marketing and e-commerce services: • Operational support for the implementation of performance-based online marketing activities in the field of display and affiliate marketing, SEO & SEM, Email Marketing and address generation • Conduct performance reviews and preparation of reports • Creation of competitive and market analyzes

- Assistance in various projects within the Strategic Product Portfolio Management, focusing on competitive analyses, market studies and international exhibitions. - Conception of specific competitor profiles by using market information, press releases and own researches. - Preparation of Price-Performance Analyses for strategy development. - Optimisation of a document management system on the basis of MS SharePoint, containing confidential information about competitors.

- Full administrative support to 3 designated Internal Sales representatives and their respective accounts (10 to more than 100 customers). - Ensure strong partnerships and collaborations which are built and maintained by designated Internal Sales representatives. - Management of offline and online orders and order processing for all type of products, from the customer’s request to the booking of the order. - Autonomously management of the own Dell’s internal purchase orders.

Digital Marketing - International Marketing in London (8 months) and San Francisco (3 months)