Matt Wells
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Matt Wells
Leader in a large B-to-B direct marketing organization, focusing on enterprise decision management and marketing operations.
- 2003 - 2005
Director, Analysis
Marketing Architects
Lead the design, planning, execution and results interpretation for multiple creative, offer, and media tests each month for dozens of direct response advertiser products
- 2000 - 2003
Director, Database Marketing
The Lacek Group, part of OgilvyOne
Acquisition, creation, management and use of data warehouse for database marketing acquisition and retention efforts; Strategic reviews of database marketing capabilities
- 1997 - 2000
Manager, Database Marketing and Media Analysis
Select Comfort
Manage name selection, prospecting, and reporting of results for all retail advertising and direct marketing programs; manage development and implementation of trade area definitions
- 1990 - 1997
Manager of Auxiiliary Services, Language Villages
Concordia College
Manage villager and staff transportation operations. Manage capacity controls for summer and academic-year programs. Manage retail operations.
- 1988 - 1990
Fiscal Analyst/Statistician
Fiscal Planning Services, Inc.
Ausbildung von Matt Wells
- 1991 - 1994
Business Administration
Minnesota State University / Moorhead
Marketing
- 1984 - 1988
Statistics
Case Western Reserve University
Econometrics, Experimental Design
Sprachen
Englisch
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