Matteo Betti

- Creation, planning and management of all ADV communications and strategies within the Social Media and New Business division. - Management of commercial, institutional ADV partner adv in line with the overall marketing strategy and brand identity of the Group.

Management of digital project in Agile methodology: - Creation of multichannel contents to support the Marketing Automation, improving the Customer Journey, such as DEM, NL, social media, push notification, landing pages. - Design prototypes of user interface for responsive landing pages. - Support digital campaigns (ADV, Display, Native, branded content) creating ad hoc multichannel contents. - Management of the relationship with different internal stakeholders and external creative agencies,and budget

• Definition of concepts, guidelines and graphic layouts for digital projects and business presentations. • Management of events with sport partnerships (NBA, Juventus and Atalanta) and related relationships with brand stakeholders and creative agencies. • Set up and management of television, radio and press campaigns with production companies and agencies. • Management of annual budget to support marketing and communication activities for UBI Banca branches.

Lead the company intranet restyling project for all devices, with a focus on the creation of the new App, using an Agile methodology and following all the steps of the project: • Management of the information architecture, functional analysis, UX/UI definition with wireframing and prototyping techniques. • Support the IT team to test and update the new App. • Creation of the digital brand design system. • Lead innovative research and benchmark analysis. • Improve, update and maintain design systems.

Creation of multichannel creative content for one-to-one communications (DEM, NL), landing pages, ADV banner, digital campaign, physical touchpoints for business events supporting the Trade Marketing activities for international branches.

App design for web, desktop and mobile. Project management of digital projects for companies and public administration consist of structuring information, services and paths both for digital and physical spaces. Study plan: Ethnographic research, Information architecture, Codesign, User Experience, Fundamentals of cognitive psychology, Interaction design, Functional Design, Rapid prototyping techniques, Fundamentals of data modeling, Fundamentals of Artificial Intelligence, Test with users.

Study plan: communication and ads, web & social media marketing, online ADV, SEO, SEM, web analytics; marketing and competitive analysis; international marketing; service marketing; new products and services launch and promotion; channel management. Project Work in collaboration with Technogym and Microsoft. Project Management Lab held in English.