Matthew Thompson

I am part of the in-house marketing team here at Hyperion Online. I am involved in the SEO performance of the website both on and off-site, online and offline marketing, social media marketing and CRM.

- Unpaid intern copywriter - Range of clients, requiring me to write in a different copy styles and tones. - Developed skills writing and proof reading blogs, articles, features, press releases, Email Newsletters, PPC Ads. - Conducted weekly Google Analytics Reports for clients, basing campaign direction on my results. - Learnt principles of SEO, PPC and backlinking, researching and planning campaigns for clients. - Successfully ran social media campaigns on Twitter and Facebook.

Dissertation Title: How information about a brand read through social media, is processed and adopted.