Dr. Matthias Koenn

Kommerzielle Marketingaktivitäten inclusive Produktmanagement, Vertriebsunterstützung und Life Cycle Management mit Fokus auf Markteinführungen und Phaseouts. Zentralisiertes und lokales Training von Kunden und Vertriebsteams im Bereich Digital Dentistry. Identifizierung von Risiken, Chancen und Wettbewerbsvorteilen. Entwicklung von Verkaufsstrategien und kommerziellen Plänen in Zusammenarbeit mit Vertriebs- und Marketing Teams.

Global marketing, sales support, life cycle management and product development of core business products. Development of new market segments with focus on magnetic cell separation reagents. Product and segment specific market analyses for academic, pharmaceutical, biotechnology and diagnostic customers. Translation of customer needs into product requirements for product development. International on-site training of customers and sales force on cell separation technologies.

Business development of DNA sequencing services, including next-generation sequencing (NGS) and Sanger capillary sequencing. Consultative selling to academic and medical customers all over Germany. Development and execution of marketing strategies. Preparation and design of marketing materials.

Design and optimization of novel proteomics and NGS technologies to study human genetic disorders. Robotic automation of developed assays. Title of PhD thesis: “Creating a protein-protein interaction network for alpha-synuclein”.

Installation and maintenance of computer network systems. Implementation of voice-controlled text processing workflows. On-site training of employees in relevant software systems.

Computergestützte Visualisierung hochkomplexer Liganden Moleküle für die Brenda Enzyme Database.

Verkauf von Sportartikeln und Sporttextilien. Computergestütztes Design von Werbebroschüren, Aufstellern und Preisschildern.

Biotechnologie Molekularbiologie Proteomics

Humanphysiologie Pharmakologie

Genetik Biochemie Entwicklungsbiologie