Matthias Panitz

Think big, write and edit copy on behalf of companies such as Barefoot Living, BREAD & butter GmbH & Co. KG, 14 oz.: online shop editorial content management (English and German), social media strategy development, user experience development

• Translate & refine brand voice for UK & German market • Develop UX copy to built a trusted yet fun on-brand customer journey for both web and app • Conceptualize & write copy for special events, review PR releases • Collaborate with managers/directors across company on best practices and creative initiatives • Manage & train 5 writers (German and English-speaking) • Assign & edit copy for Home Furnishings and Accessories regarding accuracy, accessibility, and compliance with internal style guide

Assign and edit copy for a variety of products (Fashion, Home Accessories, Lifestyle Products) regarding accuracy, accessibility, compliance with internal style guide | Write infotaining copy for high profile vendors and special events | Manage 4 writers (within a department of 13): comply deadlines, track performances, run feedback sessions | Collaborate with managers/directors other departments on best practices and creative initiatives | Review, interview, on-board writers/editors

Assist on building an editorial team within a growing intern. retail e-commerce | Write infotaining copy at a fast pace for variety of sales covering high-end design (Fashion, Furniture and Home Accessories, Lifestyle Products) | Liaise with buyers and outside vendors to ensure that all global sales information for overall sale and individual product descriptions are correct, acquire missing information | Research general information for various product categories | Write blog posts and social media ads

• Giving customers an individual & unique shopping experience while matching sales volume goals • Attend & perform product- & brand-related teachings about dermatology, skin care & resource-friendly production in cosmetics

Assisting on compilation of employment contracts | Coordinate payroll for country managers throughout Latin America | Preparation of invoices (weekly and monthly), supporting the accounting department | Daily reports to headquarters in Berlin, Germany

Member of founding team, support on building a sustainable and profitable company | Employee recruitment: headhunter, reviewing online job boards, analyzing CVs, assistant to country managers in hiring process (Germany, France, Belgium, Luxemburg): initial contact via telephone and e-mail, scheduling appointments, follow-up

Research for daily news: Internet, news agencies, and newspapers | News production: assistance to camera team as well as self-directed interviews, autonomous editing and post-production for national TV news programs

Writing copy on relevant topics for young lectors between 7-14 years of age | Assistance to journalists on research and interviews | Dispatching, mail communication to newspaper subscribers, archive

Media Law, Economics of Media, Politics in Public Communication, Marketing, Institutional Communications Sociology of Media, Literature Theory | Praxis in Media: Editorial Techniques, Editorial Management, Media Production and Technologies (HTML, CSS, Adobe Illustrator, Adobe Photoshop, InDesign)

Communication Sciences: Journalism, Marketing, Organizational Communication, Media Effectiveness Research) | Media Economics, Media Management | Media and Cultural Studies: Media and Cultural Theory, Media and Cultural History, Media Philosophy, Film and Image Theory, Cultural Technologies