Max Appercé

- Lead Cesim’s business development and customer relationships across the German-speaking region (Germany, Austria, Switzerland) - Manage partnerships with academic institutions, including onboarding, training, and support for new B2B clients - Analyze regional trends to align product positioning with the needs of German-speaking educators and institutions - Manage integrated Sales, Marketing, and Customer Success efforts to drive acquisition, retention, and client satisfaction - Represent the company at co

- Organization of the Cesim Elite Competition: 6 editions so far, expanding from France in 2020 to a global event with over 16,000 students from 25+ countries participating annually. - Coordination of workshops and other complementary activities for educators, achieving 611 registrations in 2024.

• Email Campaigns: Execute 48+ targeted email campaigns annually using HubSpot and Mailchimp, increasing qualified leads. • Website & Content Management: - Enhance the French and German websites, resulting in a 6-10% annual growth rate in website traffic since 2016. - Blog articles and social media posts in French and German - Collect and publish customer testimonials. • Workshops & Events: - 14+ workshops and events: invitations, landing pages, registrations, and post-event activities such as replays

Product and Documentation Translation: Translated user interfaces (UI) and relevant documentation into French and German for 10 business games across multiple industries, including international business, banking, hospitality, telecommunications, and energy management.

• Cash Register Management • Customer Service • Merchandise Identification and Organization • Inventory Assistance

• Managed Reception and Information Desk • Data Entry and Financial Transactions (cheque deposits) • Assisted in Public Service Management • File Maintenance and Updates • Cash Fund Routing according to procedure • Document Preparation for signature by the Public Finance Inspector • Administrative Dispatch of documents

One semester in Prague at Charles University, lectures taught in English : - Czech Private, Constitutional and Administrative Law - Theory and practice of Human Rights (International, European and National Systems of Protection) - Financial law - Natural Ressources Law - Czech Language Basics

Courses in fields of French, European and international law. Specialization in private and business law in the 5th and 6th semester (contracts, business entities, debts...)