Maxine Büchter

• Launched a new corporate identity and have been in charge for the rebranding for Hotel Spa- Balmoral from Dorint in April 2011. • Responsible for all marketing & communication for Hotel Spa-Balmoral • Part of the Management Team and reporting to the General Manager • Responsible for enhancing the hotels web presence and distribution channels • Grew online distribution channels with revenue growth of 45% in 2012 • Implemented high performance website and booking module, which doubled direct boo

I was the Executive Assistant to Global Marketing Director for Global Color Cosmetics (Brands include Max Factor & Cover Girl). This role included Team Assistant to Global Color Cosmetics team of 84 employees located in Geneva, Miami, Warsaw Moscow, Hong Kong & Sydney office. I organised the 4 day annual Global Distributors meeting (‘08 Athens, ‘09 Barcelona, ‘10 Marrakesh). I also organised the 3 day annual Regional Distributors meeting (‘10 Rome)

- Change management Communication Assistant on Global SAP implementation project - Involved in organising training events across Germany, Switzerland, France & the Netherlands - Bi monthly Newsletter : 3000 copies on 6 sites in 4 languages - Responsible for internal communication promotional gifts

6 month Front Office internship: working for the Front Office Manager Alfred Thomet as receptionist, concierge and telephone operator. Carried out cashier activities, working with Fidelio.

• 6 month Food & Beverage internship: Rotated through the pastry and antipasti department under the supervision of Chef Nazzareno Menghini (3 months). • Rotation as server, runner, bar tender, stewarding in Rome’s most elegant Stravinsky bar under the supervision of Bar manager Massimo D’Addezio (3 months).

German Forced Labour Compensation Plan

Marketing, Consumer Behaviour, Research