Melania Semerad-Meier

• Designed the user interface for web-based tools that help users capture, organize (folders, tags, groups), & share web content • Defined & applied a new corporate brand (B2B focus with B2C appeal) • Designed marketing print collateral & online campaigns • Practiced Agile UX with two week Sprints, worked closely with developers throughout the Scrum process • Wrote online surveys & user test scenarios, created click-through prototypes, ran paper tests, reviewed usability results to recommend improvements

• Designed interactive applications for the CollegeBoard sites (35,000+ pages), oriented for 3 different audiences (students, parents, and professionals) • Designed minisites, emails, and ad campaigns for the marketing department • Created and maintained online style guides for the CB Professional and SpringBoard Online sites, while extending the design guidelines for new site additions • Managed a team of 4 in-house designers and reviewed projects from external design firms

• Oversaw the design process start to finish: served as chief liaison with project managers, established scope of design needs, delegated work, set and enforced visual direction, ensured design solutions were on time and budget • Managed 8-10 fulltime designers and Flash programmers: determined and documented workflow, led daily status meeting, recruited new hires, maintained network of freelancers • Designed minisites, rich media, ad units, sweepstakes, emails, marketing collateral

• Set global design strategy on modernbride.com, brides.com, and yourprom.com, including brand translation, user interface, usability, and visual systems • Directed multi-phase, award-winning redesigns of all sites, bringing together business, editorial and technical requirements • Crafted more than 80 ad solutions totaling $500,000 in new business • Managed 2 fulltime design staff members and 4 project-based freelancers