Melanie Messner

Responsible for planning, executing and measuring marketing programs, direct and through the channel, that generate new business and advance existing opportunities. Marketing plans consist of multi-touch, multi-channel programs that are buyer centric and include inbound and outbound activities. Act as a business partner to the sales management team, influencing business strategy and formulating appropriate marketing plans that make a significant contribution to business.

responsible for planning, executing and measuring marketing programs, direct and through the channel that generate new business for Veritas in the West region (DACH, Benelux, France and Iberia) and align several stakeholder

responsible for executing in-country marketing for Enterprise, mid market and small businesses (through distribution). Generate new opportunities, direct and through partners, to achieve revenue and growth targets

drive partner marketing enablement by creating content, educating, evangelizing, and supporting partners (distribution and unmanaged resellers). Coordinator and single point of contact for all channel marketing related topics.

worked directly with sales in creation/ implementation of key strategies and programs that increase market share and brand awareness while operating within budget - with a focus on delivering identified goals and objectives that leverage customer opportunities. Continually develop new approaches that build better business relationships. Manage, execute and report on customer database and loyalty program. Work with cross functional teams.

part of an integrated global team, assisting in planning, formulating and executing marketing strategies, initiatives and tactical programs for the respective European markets - define and create channel marketing campaigns and programs to increase partner lead generation and incremental revenues - working with partners, identify best practices and develop tools and templates that can be leveraged in other regions to improve business results and partner performance.

developing and implementing programs and processes for identifying key customers, communicating and continuing to create value after the first contact - supporting national and international sales and marketing departments: directing and controlling teams and harmonizing their actions and strategies. Working with strict deadlines and budgets, used to manage teams and agencies.