Melanie Schmitt

focused on digital innovation, data-driven business planning & agile go-to-market strategies. Key areas: business model development, digital product management, AI-supported marketing and sales automation, financial steering via KPIs, and the implementation of BI tools. Ability to conceptualize scalable business models, assess markets & customer needs, & translate insights into sustainable digital solutions. Emphasis on agile methods, Design Thinking, & leadership in the age of AI.

Leading photo & video productions for global brands, managing interdisciplinary teams and overseeing high-value client portfolios. Responsible for strategic planning, customer relations (60+ brands & 150 agency clients), and end-to-end project execution. Ensuring budget-controlled production, KPI-driven performance management, and continuous process optimization. Implementing reporting structures to enhance transparency and goal achievement for stakeholders.

Managed photo & video productions for fashion and lifestyle brands across 11+ studios and a 2,500 m² space. Specialized in key account development, strategic consulting & tailored content solutions, ensuring high-quality results & growth. Led contract negotiations, project management & sales, overseeing budget control, quality management & performance. Acted as the link between creative, operational & business processes, optimizing workflows for seamless execution.

Developed and executed brand strategies, cross-channel marketing and PR campaigns to boost visibility, engagement, and brand equity. Specialized in community management, influencer marketing, SEO, and data-driven content strategies, delivering impactful brand communication across digital platforms. Passionate about crafting compelling brand narratives and driving measurable success through strategic, results-oriented campaigns.

Led brand management, product innovation & strategic development for the family segment. Managed creative concepts, project coordination & content creation, optimizing performance, quality and customer experience. Oversaw budgeting, market analysis and strategic investments for growth. Led up to 120 employees focusing on workforce planning, coaching and motivation. Developed training programs to enhance competencies and ensure compliance, promoting employee satisfaction and sustainable talent development.

Led onboard operations and team management to ensure seamless guest experiences across global destinations (including Canada, USA, the Caribbean, Northern & Baltic Seas, Canary Islands, Mediterranean, UAE). Oversaw event planning, shore excursion management and content creation for onboard media. Focused on HR development, team leadership and operational excellence to maintain high service standards, delivering exceptional onboard experiences and impactful events worldwide.

Planned, organized and executed large-scale events, themed festivals and cultural programs for various companies. Responsible for event moderation, customer engagement and client relationship management, ensuring seamless experiences and high customer satisfaction. Additionally supported sales promotion, customer acquisition and project coordination. Passionate about creating memorable event experiences and fostering strong customer relationships.

Supported the executive team in a leading auditing, tax consulting and law firm, ensuring smooth daily operations and efficient decision-making processes. Managed correspondence and stakeholder engagement, while coordinating meetings, travel, and logistics. Additionally responsible for financial administration and billing, ensuring accuracy and compliance. Detail-oriented, highly organized and committed to supporting leadership teams with efficiency and precision.

strategic & technological capabilities in the field of AI-driven business development: • Digital business models, innovation strategies & competitive analysis • Design Thinking, agile methods & lean product development • AI-powered tools for sales, marketing, BI & financial steering • Business Model Canvas, financial planning & go-to-market strategies • Trend & customer analysis, pricing models & digital product lifecycle • leadership in the age of AI

postgraduate professional education: function/benefits of various social media channels, publishing for the social web, planning and preparation of editorial content, social media conception and strategic planning, Crisis-PR, social media opportunities and risks for companies, SEO (search engine optimization) and monitoring, media law

Service-oriented Business Administration, Economics, Tourism Management