Lacey Pierce

- Developed & launched global attribution reporting models across sales & marketing - Automated webinar tracking (On24 → HubSpot → Salesforce), saving 5 hours per event - Streamlined campaign reporting & reduced manual data work by 200+ hours annually - Evaluated & implemented AI tools (OpenAI) to optimize internal processes - Owned the full Martech stack and ensured seamless system integrations - Promoted from Digital ABM Marketing Manager → Associate Director of Digital Marketing → Marketing Operations

- Promoted from contractor to manager in under a year - Built SDR automation workflows and implemented Salesloft playbooks - Generated $1M+ in pipeline through event strategy and conversion-focused demos - Delivered reporting infrastructure and automated campaign tracking - Managed a team of marketing specialists and internal event logistics

- Designed SAS’s first virtual event strategy with 75% attendance during COVID - Created a pilot intent data program using Bombora for enterprise ABM accounts - Led ABM campaigns for 4 top-tier clients and advised on global ABM strategy

- Built the company’s first ABM strategy in collaboration with sales and events - Created personalized campaigns using internal cross-team data - Improved funnel acceleration through targeted messaging and thought leadership