Lacey Pierce
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Lacey Pierce
- Developed & launched global attribution reporting models across sales & marketing - Automated webinar tracking (On24 → HubSpot → Salesforce), saving 5 hours per event - Streamlined campaign reporting & reduced manual data work by 200+ hours annually - Evaluated & implemented AI tools (OpenAI) to optimize internal processes - Owned the full Martech stack and ensured seamless system integrations - Promoted from Digital ABM Marketing Manager → Associate Director of Digital Marketing → Marketing Operations
- 1 Jahr, Sep. 2020 - Aug. 2021
Go-To-Market Marketing Manager
PrecisionHawk
- Promoted from contractor to manager in under a year - Built SDR automation workflows and implemented Salesloft playbooks - Generated $1M+ in pipeline through event strategy and conversion-focused demos - Delivered reporting infrastructure and automated campaign tracking - Managed a team of marketing specialists and internal event logistics
- 6 Monate, Dez. 2019 - Mai 2020SAS Institute in Deutschland, Österreich und der Schweiz
ABM Marketing Specialist
- Designed SAS’s first virtual event strategy with 75% attendance during COVID - Created a pilot intent data program using Bombora for enterprise ABM accounts - Led ABM campaigns for 4 top-tier clients and advised on global ABM strategy
- Built the company’s first ABM strategy in collaboration with sales and events - Created personalized campaigns using internal cross-team data - Improved funnel acceleration through targeted messaging and thought leadership
Ausbildung von Lacey Pierce
- 2012 - 2015
Communication Studies
University of North Carolina Greensboro
- 2012 - 2015
English Studies
University of North Carolina at Greensboro
Sprachen
Englisch
Muttersprache
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