Lacey Pierce

Angestellt, Associate Director of Marketing Operations, StarCompliance
Raleigh, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Marketing Operations
Marketing automation
Revenue Operations
Revenue Operations Strategy
Marketing Automation
CRM Strategy & Administration
Marketing Attribution & Analytics
Martech Stack Management
Performance Reporting
Business Intelligence
Process Automation
Lifecycle Management
Team leadership
Vendor Management
Website Optimization
Marketing
Marketing Operations Strategie
GDPR & CCPA Compliance
Cross-funktionale Zusammenarbeit
Martech Stack Evaluation & Optimierung
Website Conversion & A/B Testing
Lead Scoring & Funnel-Optimierung
Teamaufbau & Agentursteuerung
Project Management
Sales & Marketing
Marketing management
English Language
HubSpot
Reporting
Strategic marketing
Marketing strategy
CRM Systems
Thought leader
MS Office
SEA
Performance marketing
Google Ads
Google Analytics
SEM
Facebook Marketing
Business Analytics
Market Research
Internet Marketing
Strategy Development
SEO
Affiliate marketing
Remarketing
Social Media
Budget
Responsible
Cooperation with agencies
Stakeholder Management
Multi Channel Management
Campaign Management
International Marketing
Leadership skills
Process Optimization
KPI
Digitalization
Corporate Performance Management
Budget Management
Data Analysis
Lead Generation
Landing Page Optimization
Financial Markets
Strategic Planning
Marketing Administration
Integrated Marketing
Marketing Performance
Social Media Marketing
Globalisation
Channel Management
Marketing Communications
Customer segmentation
People Management

Werdegang

Berufserfahrung von Lacey Pierce

  • Bis heute 4 Jahre, seit Aug. 2021

    Associate Director of Marketing Operations

    StarCompliance

    - Developed & launched global attribution reporting models across sales & marketing - Automated webinar tracking (On24 → HubSpot → Salesforce), saving 5 hours per event - Streamlined campaign reporting & reduced manual data work by 200+ hours annually - Evaluated & implemented AI tools (OpenAI) to optimize internal processes - Owned the full Martech stack and ensured seamless system integrations - Promoted from Digital ABM Marketing Manager → Associate Director of Digital Marketing → Marketing Operations

  • 1 Jahr, Sep. 2020 - Aug. 2021

    Go-To-Market Marketing Manager

    PrecisionHawk

    - Promoted from contractor to manager in under a year - Built SDR automation workflows and implemented Salesloft playbooks - Generated $1M+ in pipeline through event strategy and conversion-focused demos - Delivered reporting infrastructure and automated campaign tracking - Managed a team of marketing specialists and internal event logistics

  • 6 Monate, Dez. 2019 - Mai 2020

    ABM Marketing Specialist

    SAS Institute in Deutschland, Österreich und der Schweiz

    - Designed SAS’s first virtual event strategy with 75% attendance during COVID - Created a pilot intent data program using Bombora for enterprise ABM accounts - Led ABM campaigns for 4 top-tier clients and advised on global ABM strategy

  • 1 Jahr und 1 Monat, Aug. 2018 - Aug. 2019

    Marketing specialist

    E2open

    - Built the company’s first ABM strategy in collaboration with sales and events - Created personalized campaigns using internal cross-team data - Improved funnel acceleration through targeted messaging and thought leadership

Ausbildung von Lacey Pierce

  • 2012 - 2015

    Communication Studies

    University of North Carolina Greensboro

  • 2012 - 2015

    English Studies

    University of North Carolina at Greensboro

Sprachen

  • Englisch

    Muttersprache

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