Meltem Safak

Reviewing contents of the paid online ads on social media platforms and evaluating them according to local culture. Evaluating paid social media ads in terms of the social media platform rules and effectiveness for the user experience.

Writing press releases and media advisories for each new book releases and for event announcements and public relations efforts. Drafting and managing online and social media communications designed to promote company brand, image and values. Managing paid and non-paid social media influencers according to the social media communication plan. Managing and maintaining official e-commerce web store and company's Amazon account. Creating monthly social media share calendar.

I worked as a freelance SEO editor for a worldwide famous Spanish fashion retail brand Zara's Turkish web site on behalf of the company iTREND. Creating content based SEO analysis for the brand in Turkish with the help of Google products such as Google Adwords, Keyword Planner and Trends. Writing keywords, metadiscriptions, longdiscriptions, H1 titles about the fashion categories for the brand's Turkish web site.

I worked as a fulltime remote copywriter for this digital advertising agency for 8 years. I was responsible for writing detailed travel guides for a bank's web site. Travel guides included both foreign and Turkish cities and 17 pages long. You can check the travel guides that is written by me: http://www.maximiles.com.tr/TR/seyahat-rehberi/Sayfalar/seyahat-rehberi.aspx

Writing event publicity articles and event information copies for the website. Editing event’s information texts with using HTML and translating them into English for the English interfacing of the web site. Designing images like posters and show images of the events with using Adobe Photoshop. Designing banners and spotlights for the online ad sections of the website. Writing copies for brochures and also web site banners for the seasonal campaigns. Creating weekly newsletters

Attending meetings with advertising and PR agencies. Writing articles about music sector and popular news about musicians for the web site. Our project is about copyrights of the music pieces and paid music download so I prepared sale reports with excel using Turkish Music Association / MUYAP's database. Designing images for music news and events sections of the website with using Adobe Photoshop. Creating weekly content plan for the website.

Yonja.com was a popular social media friendship platform in Turkey around years 2003 - 2006 before Facebook was established. Creating daily news based content for the web site. Editing contents like blogs, billboard listings, user profiles that were generated and added by the users to the web site. Adding qualified ones to the site and eliminating the unqualified ones. Providing online user support.

Zoolistan Magazine is a monthly magazine about pets and pet products. According to the monthly content plan; making research and building up articles. Interact with companies for arranging advertisement plans for the magazine. Making interviews and taking interview photographs for the magazine. Writing news and articles about pet world. Writing advertisement copies for pet products.

Copywriting, online content management, content editing