Merve Aydin

• Created content assets for digital channels to promote new products. • Ensured content alignment with brand guidelines. • Developed global marketing strategies by analyzing performance metrics. • Developed an asset-sharing platform to support collaboration with local teams such as the US, China, and Japan. • Enhanced efficiency and promoted consistency in our global marketing efforts by improving collaboration with local teams.

• Reported weekly to the CMO and collaborated daily with the Head of Marketing. • Involved in yearly marketing strategy discussions and provided brand strategies. • Analyzed category, customers, competition, and market trends using Nielsen data. • Monitored portfolio performance and drove portfolio initiatives. • Managed end-to-end new launch projects and coordinated cross-functional teams. • Developed brand activations and conducted promotional activities. • Managed and established the A&P budget.

• Responsible for Aptamil and Milupa's brand management activities. • Monitored products' performance regularly and provided reports on the market, products, and category. • Managed product development projects of a portfolio of 10 products and coordinated weekly meetings with cross-functional teams. • Involved in the brand's relaunch project and contributed to developing new brand positioning and message. • Implemented detailed media plans and coordinated agencies. • Managed and established the A&P budget.

• Major: Marketing, Strategy and Leadership • Focus topics: Digital Marketing, International Marketing, Consumer Behavior, Customer Insights, Consumer Behavior Research Methods, Data Analytics

Focus topics: International Marketing, Project Management, Supply Chain Management, Finance