Michael Gehring

Heading the digital marketing & media, e-commerce and trade marketing operations in Germany, Switzerland and Austria and leading 3 teams with a total of 14 people. In charge of all communication channels and the cross-channel integration of campaigns. In charge of developing and implementing the CRM strategy, infrastructure and processes to turn the business into a customer centric organization. Plan and execute integrated multi-channel campaigns to generate leads.

Build and grow Unilever Food Solutions Brand, increase awareness and relevance of UFS proposition in Germany, Switzerland and Austria. Develop and implement CRM strategy to facilitate progress in relationship marketing. Develop lifecycle marketing approach to attract, engage and convert new customers and build a demand creation engine for new business opportunities. Contribute to build integrated communication across all comms channels.

International Key Accounts

Interdisziplinäre Management-Weiterbildung. Studienaufenthalte in New Haven/USA (Yale University), Shanghai/China (Fudan University)

Marketing, E-Marketing, Management