Romain Lauby

Team Leadership | Integrated Communications | Digital strategy | .com & E-com | Ad | CRM | Content

COMPANY Staples was, in 2017, the world’s largest office products company and 3rd largest e-commerce site, with a European retail presence of over 259 stores in 5 countries. The European organization was undertaking a digital business transformation. The marketing communication supported 21 markets with go-to-market strategy, brand creation, and analytics. RESPONSIBILITIES & ACTIVITIES – Drove strategic and communication thinking for the European region. – Developed integrated communication plans for all c

COMPANY AKQA provides innovative digital marketing ideas, services, and products to global brands. Brands include Audi, Delta, Nike, Philips, Verizon and Visa. Part of WPP, AKQA has 2,000 employees in 14 offices worldwide – more at www.aqka.com RESPONSIBILITIES & ACTIVITIES – Provided digital marketing services (insight, plan, concept-idea, creative/technical solution, analytics) and campaigns to global brands. – Ensured and maintained a trust-based relationship with the brands’ stakeholders. – Managed the

COMPANY Sid Lee creates transformative consumer experiences for brands across all contact points. Often named “Agency of the Year,” its progressive work is delivered to Absolut, Adidas, or Red Bull. The firm has 550 professionals in Europe and North America – more at sidlee.com. RESPONSIBILITIES & ACTIVITIES – Planned, developed, launched, managed, and maintained integrated digital-specific communication activities for global brands. – Led and managed day-to-day planning, development, and implementation of

COMPANY StrawberryFrog, renamed Amsterdam Worldwide, delivers creative communication services across all touchpoints to global brands. The highly awarded work is created for brands like Asics, Chevrolet, Intel, and Sony. The independent international agency is based in Amsterdam. RESPONSIBILITIES & ACTIVITIES – Managed the day-to-day client relationship across a broad base of integrated projects. – Liaised with team members (creative, production) to ensure projects ran smoothly, on time, and budget. – Part

COMPANY La Chose is an independent, fully integrated marketing communications agency with 100 employees in Paris – more at lachose.fr. RESPONSIBILITIES & ACTIVITIES – Managed the day-to-day client relationship across all projects. – Coordinated creative and production processes (on/offline). – Collaborated on creative briefs and strategic plans for all projects. PROJECTS & ACHIEVEMENTS Saab, France – Locally adapted key European product communications into TVC, print, website, direct marketing, in-store,