Dr. Michael Hoege

- End to end responsibility to lead Sales, business development, R&D (Hardware & Software) with full P&L responsibility - Developed Strategy and drove execution to build-up a sustainable, scalable and profitable IoT Technology Solution for location-based systems - Identified and evaluated M&A options; drove the Square Metrics deal to completion -Successful unit phaseout including transfer to Square Metrics

- Building the strategic path and the setup of the company to deliver scalable location-based SaaS-Analytics & Services - Shaping, and continuously enhancing business models including pricing, forecast and budget planning - Managing stakeholders, partnerships, investors and supervisory board - Ownership of HR to drive a high-performance team culture to achieve business imperatives

- Navigated external and internal stakeholder interests and defined topics relevant to the board, functions, regions and Business Units - Led the strategic development of new group setup to strengthen digital business and accelerate digital transformation. The results led to a group-wide restructuring of all business units and the creation of Digital Business Unit - Spearheaded the reorganization of the worldwide sales setup. Defined roles and responsibilities, reporting lines and go to market

- Opened up new markets and fostered innovation leadership by designing, industrializing and implementing multiple new products - Successfully integrated a new product pre-launch approach to significantly reduce time to market by parallelization of product development, product marketing and key customer involvement - Managed and streamlined portfolio by analyzing buying decision criteria of customers and related performance evaluation

- Manifested OSRAM’s strategic R&D agenda in relevant public funding bodies e.g. BMBF, European Union, Department of Energy (US) etc. - Established and fostered international network of research- and industrial partners (Fraunhofer, Infineon, BMW, Merck, Siemens, Universities…) - Led the project "ProPower - optoelectronic packaging technologies" to successful completion; 32 Mio. € budget, 21 external partners