Mag. Michael Lagler

Lagler Research Consulting offers market research advice - strategic and project-related - and conducts studies for you. From the first briefing to the results, everything from a single source. For more information visit lagler-reserach.at

Extended the market research department on EGGER Group level. In addition to designing and managing international market research projects and consulting various departments, built up an in-house market research platform still continuously applied by EGGER.

Built up and established market research as a field and department. Developed the market research strategy and conducted various international surveys for marketing, product management and R&D.

Research Manager (2.5 years in senior position) Design and organization of national and international, qualitative and quantitative surveys, B2C & B2B. Moderation of approximately 250 group discussions and a multitude of in-depth interviews.

Marketing (Prof. Scheuch) Freizeit- und Tourismusmarketing (Prof. Wöber) Diplomarbeit am Institut für Statistik und Mathematik (vorgelegt bei a.o. Univ. Dr.Phil Hatzinger)