Sanobar Fathima

• Owned business analysis for ERP transformation initiatives across Microsoft Dynamics 365, Oracle NetSuite, and Salesforce, supporting multiple business functions and regional teams. Worked closely with stakeholders to understand operational challenges and translate them into practical, scalable solutions within Dynamics 365 Finance & Supply Chain. • Evaluated and redesigned key finance and supply chain processes, including procure-to-pay (P2P), order-to-cash (O2C), and record-to-report (R2R), improving pr

• Supported digital content operations by working closely with cross-functional teams to improve user engagement and overall system performance. • Developed and implemented a content optimization approach that helped increase user engagement by around 20%. • Analysed data to identify key performance indicators (KPIs), ensuring that content initiatives were aligned with business goals and brand objectives. • Led the transition to a new Content Management System (CMS), which reduced content update time by app

• Worked closely with account and marketing teams to create customer-focused content strategies that improved engagement and supported brand growth. • Planned and delivered editorial strategies aligned with client business goals, helping improve content clarity and customer retention. • Collaborated with account strategists to develop content that increased user engagement and supported lead generation across digital platforms. • Used performance data and analytics to track results, optimize campaigns, and

• Provided marketing and business analysis support to improve campaign performance, client retention, and overall revenue growth. • Designed and managed client-specific sales and marketing solutions, including RFP-driven initiatives and digital campaigns tailored to business needs. • Worked with cross-functional teams and external vendors to deliver campaigns successfully, consistently meeting KPIs and contributing to repeat business from around 80% of clients. • Helped drive revenue and audience engagement

• Produced and edited digital content for CCL.in, SIIMA.in, and Wedmantra.com, achieving consistent week-over-week traffic growth. • Supervised a team of two contributors and oversaw content quality across categories including news, entertainment, and lifestyle. • Analysed Google Analytics data to optimize content strategy and increase visitor retention. • Elevated brand visibility through social media engagement initiatives and user-generated content campaigns. • Produced and directed video content includi