Michael Ophield

Provide strategic sales and marketing expertise, including improving market share, channel coverage, operational efficiency and profitability.

Tapped to lead company’s diversification into new markets, launch an aggressive new product development plan and expand North American sales channels. Managed P&L and led team of 7 VPs and Sales Managers in Europe and China. Directed operations, sales, marketing, finance, engineering, R&D and manufacturing at a 130-employee company. Guided product development, production and market launches providing greater benefit to customers at lower manufacturing costs. Produced monthly, quarterly and annual forecasts.

Challenged to consolidate 2 competitive sales and marketing organizations into a single team and refocus efforts to drive sales growth in an unstable market, following Ai Qualitek’s (previous employer) merger with Uson in 2002. Reported directly to company President and managed a team of 11 in North America, Europe and China. Designed short- and long-range sales, marketing and product development strategies

Recruited as company’s first sales and marketing director to revitalize stagnant sales for 4 divisions/product lines (Leak Testing, Security, Chromatography, and Image Analysis) sold through different sales channels. Managed distributor network in the U.S. and Europe, manufacturers’ rep firms, and a direct sales force of 16 in the U.S. and U.K. Defined sales strategies for each product, established sales goals, and controlled marketing budget. Promoted to Managing Director and CEO during company’s merger,

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