Michal Šichtanc
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Michal Šichtanc
- Bis heute 5 Jahre und 11 Monate, seit Juli 2019Kroschke sign-international GmbH
Produktmanager - Betriebliche Sicherheit
- 2 Jahre und 7 Monate, Jan. 2017 - Juli 2019
Product Marketing Manager
Wentronic GmbH
I'm responsible for product management of brands EVERKI and SKROSS in Europe. Brand & Product Management, Marketing mix, Pricing strategies, B2B & B2C Marketing communication (Online Marketing, Advertising, PR, Events, Direct Marketing, Sponsorship), Market Analysis, Sales Training, etc.
- 2 Jahre und 2 Monate, Nov. 2014 - Dez. 2016
Junior Product Marketing Manager
Wentronic GmbH
Brand & Product Management, Marketing mix, Pricing strategies, B2B & B2C Marketing communication (Online Marketing, Advertising, PR, Events, Direct Marketing, Sponsorship), Market Analysis, Sales Training, etc.
How to reduce accidents through communication? Analysis of current communication | New instruments | Goals & strategy | New international communication campaign | Communication plan | Communication assistent (document) ||| Working language: German
How to increase Social Media engagement? Analysis of current communication | New content and graphic strategy | Campaign "Christmas with Boss" ||| Who are our customers? Study of New Yorker's typical customer in the Czech republic ||| How to increase the number of "Do the Wave" visitors through Social Media? Campaign "Be part of it too" + POS analysis, ESN Sponsoring concept, concept for Denim shooting and TV campaign, store openings concepts ||| Working language: English
- 11 Monate, Feb. 2012 - Dez. 2012
Idea maker, copywriter
Loosers Prague
ATL and BTL communication concepts | Winning "Brand New Challenge by New Yorker" | Social Media strategies | Copywriting & Idea making
- 8 Monate, Sep. 2011 - Apr. 2012
Creative director of Majáles (Music festival)
Tomas Bata University in Zlín
Responsible for vision and realization all the art work of this students music festival. Cooperation with graphic, industry designers, etc.
- 4 Monate, Sep. 2011 - Dez. 2011
Idea maker, copywriter
Comtech Group
ATL and BTL communication concepts | Copywriting & Idea making | Pitch winners - Communication strategy of shopping mall Zlaté Jablko
- 8 Monate, Sep. 2010 - Apr. 2011
Fundraiser in Salvator's award
Tomas Bata University in Zlín
Ausbildung von Michal Šichtanc
- 1 Jahr und 10 Monate, Sep. 2014 - Juni 2016
Marketing communications (Semi-distance learning programme)
Tomas Bata University in Zlín
Marketing management, Marketing applications, Economics, Marketing research, Human ressource management, Intercultural marketing, Global communication
- 1 Jahr und 1 Monat, Sep. 2013 - Sep. 2014
New media
Charles University in Prague
Unfortunately, I had to quit Studies of new media because of the opportunity to continue with the Brand New Challenge project and the chance to realize it at the New Yorker HQ in Germany.
- 2 Jahre und 10 Monate, Sep. 2010 - Juni 2013
Marketing communications
Tomas Bata University in Zlín
Marketing, Marketing mix, Marketing research, Project management, Management, Advertising, E-Marketing, Economics and enterprice
Sprachen
Englisch
Fließend
Deutsch
Fließend
Tschechisch
Muttersprache
Japanisch
Grundlagen
Slowakisch
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