Dr. Michele Borrelli

Led global brand building in 100+ countries, managing online/offline marketing channels. Directed brand identity for main collections and coordinated TVC, digital, and print assets. Developed market relationships to drive insights and campaign effectiveness. Orchestrated global campaigns aligning with business priorities and collaborated with Go-to-Market channels. Set content direction ensuring consistency. Re-launched China's brand strategy aligning with global vision.

Part of the marketing team for a luxury optical brand in 140 countries, 1200 partnerships, and 60 consultants. Developed global brand awareness and sales, expanding teams in Europe, Australia, the Middle East, and Asia. Led retail marketing strategy, including VM activities, pop-up shops, exhibitions, and events. Coordinated with Shanghai and Denmark teams for seamless execution. Managed relationships with consultants, clients, and partners, evaluating business development in emerging markets.

Supported mytheresa.com's Social Media Team by defining and implementing digital marketing strategies. Managed campaigns on Instagram, Facebook, and WeChat. Planned co-branded events, oversaw visual brand image, and managed website content. Conducted trends and competitor research, optimized social and SEO/SEM campaigns, and monitored social media KPIs. Launched WeChat digital advertising to enhance brand awareness in China.

Led creative solutions for brand activations with clients like Calzedonia, Stella McCartney, Vichy, and Yue Sai (L’Oréal Group) across China, EU, UK, USA, and Korea. Focused on the Chinese market, influencers, and platforms like WeChat and Weibo. Developed e-commerce strategies for Tmall and JD, executed digital marketing campaigns, managed paid media, and coordinated PR efforts. Built relationships with KOLs and influencers, overseeing content creation for photography, video, banners, and social media.

Master of Business Administration in Marketing & Communications.

Bachelor's degree in Fashion Design.