Michele Loke

Development of industry research to reporting and presentation of customer segmentation and branding strategy. Creation, planning and execution of marketing campaigns and activities. Copywriting for marketing collaterals and digital content. Handling social media management and content.

Involvement in pre-planning consultation of technical needs for events. On-site assistant producer for conferences and meetings. Show caller for live events locally and overseas. • Show caller for medium to large scale events of about 500 - 1000 pax conferences and meetings.

Conceptualising and strategising for events and campaigns. Proposal creation and presentation. Copywriting and editing of collaterals and digital content. Client liaison for creative needs. Training new talents and assisting in staff development. Assistant show producer for medium to large scale events. - Managing a key department of the company. - Conceptualising and liaison with the biggest client providing the company with the largest revenue with events costing over USD$1Mil.