Michelle Reple

Responsible for the THORN brand, one of the Zumtobel Group brands. Main activities are related to roadmap strategy planning, people management, budget coordination, identifying business opportunities to promote the brand worldwide. Additional activities include to be the voice to the market, evaluate competition, realize presentations and trainings to customers and employees, all to achieve targeted business goals within the proper time frame and on budget.

Main tasks include promoting lighting applications globally, analysing what are the trends in the market, norms, regulations and competitors. Responsible for coordinating what information comes out to the customers and creating new ways of presentations, for innovative communications for the THORN brand, a member of the Zumtobel Group.

Development of complex lighting projects for all applications with global approach and focus on Sports and Outdoor Lighting. Realisation of training and seminars for employees and clients. Deep knowledge on product application.

Preparation of product and application global marketing stories. Responsible for trend scouting and coordination between Marketing, Product Management, Development, Sales and Regional Offices. Expert consultant for product roadmap and business case definition. Customer presentations on global events and staff upskilling.

Main responsible for lighting projects in the executive level of historical monuments and icons mainly from the city of Sao Paulo. Development of public lighting master planning from metropolis to small and medium cities in Brazil.

Project manager for the creation of parks, public squares and streets. Development of projects in the sector of urban planning and outdoor areas.

Drawing services developed in software AutoCAD. Architectural and restoration projects. Aid in the removal of building´s permit. Field measurement and evaluation of historical building conditions.

My first job experience while still living in Brazil, was working as a sales trainee in a bricolage and do-it-yourself shop in which I learned about tools for the construction sector and how to approach customers from a sales perspective.

Architecture, restoration, construction, urban planning.