Michelle de Waal

Fast Forward is a customer-centric framework that leverages rapid iteration and experimentation to turn customer problems into successful business solutions. It is composed of principles and tools providing common language, mindset and skill set. The unit of progress is validated learning. Fast Forward is a combination of the best elements from: Lean Startup, Agile, Lean Manufacturing, Design Thinking, Collective Leadership and Authentic Leadership, designed specifically for the organization.

Working across marketing and communication functions within the Wagering arm of Tatts Group. Executing a high level re-brand which met the strategic requirements of the business across all channels. Winning Third place in Mumbrella's Marketing Team of the year 2016.

I answered to communication briefs for clients across FMCG, tourism, travel and automotive. My ‘niche’ at Publicis Group was my ability to adapt and pickup new skills in order to successfully fulfil the requirements within the role. .

Marketing & PR

Accounting, English, German