Rob Noble

Strategic Branded Marketing Consultancy: 20 years expert knowledge and experience. Industry Insights, business transformation. Market Research and analytics. Digital advertising, performance marketing, social media content marketing Technology, software, SaaS, X-as-a-Service, Cloud Transformation. Web 3.0, Gaming, Metaverse, Blockchain, NFTs. Computer games, mobile, digital entertainment. Open to consultation and freelance gigs

SaaS software developer, IT workplace solutions and Cloud Security. Responsible for leading brand creation, strategy and maximising new subscription revenues. • Direct the business and brand strategy, innovation, brand positioning and Go-To-Market planning. • Control budgets, responsibility for lead generation and new customer acquisition, set team KPIs and development needs. Skills: Social Media Marketing · Branding & Identity · Sales Enablement · SaaS Sales · Marketing Strategy

Computer, Mobile & Steam GaaS publisher • Accelerate subscription revenues by entering new digital markets, identifying underserved customer cohorts and moving into emerging channels. • Develop New IP, manage multiple market research projects, surveys and insights, play testing innovations for new target audiences. Work closely with Product Owners. • Plan and create targeted GTM Campaign for digital and traditional media, social, influencer, community, PR, content and CRM.

Lead Games as a Service (GaaS) and all marketing for existing titles across multiple platforms (PC, Steam, PS4 and Xbox One consoles). Neverwinter, Star Trek Online, and new games. Multiple genre Video games - MMO, RPG, MOBA... European business management, marketing and advertising campaign creation, lead generation, new player acquisition, Sales performance, Staff organisation, P&L targets, goals and achievement. Google, Facebook, Programmatic, TV, Social Media, Influencer.

Performance marketing, CPA, CPC, Google optimization, search, advertising creative and media buying, video blogging, social media, customer acquisition and retention. Brand strategy, PR, communications, business development, partnership management, monetization, sales and revenue

New business development, contract negotiation and cross- / up-sell initiatives to maximise sales potential, acquire new paying players to create real growth. Identify local direct and indirect opportunities (e.g. payment, distribution, and media). Develop commercial partnerships with relevant targeted companies and products through cooperations, revenue shares and/or fee based deals. Represent Gameforge to raise its profile at industry events. Be the face of Gameforge for trade PR and maximise coverage.

Worked in UK and DE. Formulate, agree and implement online and offline PR, consumer and trade marketing programmes and media selection with full budget responsibility; direct and via agencies. Work directly with console Format holders to create and position value added digital download content, demos, exclusive promotions and database marketing.

Devise and execute strategies for marketing programmes for 1st party titles through the 16 PlayStation European websites in 11 languages to maximise consumer uptake of software and console sales; e.g. Gran Turismo, Killzone, Ratchet & Clank and Singstar Develop CRM strategy and data capture for Hardware registration, game micro sites, PlayStation.com, email, PlayStation Network (PSN) and sponsors’ 3rd party sites. Commission research programmes and upgrade reporting tools