Miguel Garcia Ruiz

- International Sales and Marketing Coordinator (5 countries) - International Business Development: international expansion and market entry strategy definition - Account Management - provide digital media planning and digital marketing consulting service to 1st range brands - Online project management: New websites and websites functionalities

- Led the marketing and commercial reporting and forecasting of the local entities and consolidation at the global level. - Coordinated marketing and commercial plan and budget. - Managed a team of 3 marketing analysts. - Defined and communicated marketing guidelines and supported entities in the local implementation. - Acted as a Key Account Manager for two of our biggest clients (turnover over €31 million) - Coordinated commercial activity and relationships with the independent manufacturers

- Set the online strategy for the company - Led the transformation of the corporate website into a business oriented platform, generating €8 million annual turnover - Led external and internal resources (up to 20 people) in a €500,000 project and rolled out the project in 25 countries. - Acted as Head of Online Marketing, defining an integral marketing plan (€200,000 per year). - Planned and implemented digital marketing activities

As a Product Manager, my job was to launch a new fruit juice brand. - Completed market study for the product and defined the market positioning and strategy working together with the product development team. - Developed the marketing plan and established the marketing mix. - Selected an advertising agency and worked with it on the communication plan. - Functioned as trade marketer negotiating with wholesalers, retailers and other actors. - Organized the presence in trade fairs

- Managed sponsorships and relationships with media. - Handled financial communication, reporting directly to the Communication Director and working with the CFO. - Managed monthly financial reporting communication, daily communication with the analysts, financial press releases and communication to shareholders. - For 6 months, took charge of the communication during the acquisition of YPF. Based in Buenos Aires, took full responsibility for the communication of the project

Madrid