Miguel Matias

Board Member of P&G DS Polska; General Management of the Professional Hair Care Business; Full P&L accountability; Restructuring and merger of Wella Polska and Londa Polska; Integration of Wella Polska into Procter and Gamble DS Polska; Development and implementation of the country’s Vision and Go-To-Market strategy: Where to Play, How to Win; Implementation of International Marketing strategies; Design and implementation of the “Sales/Distribution” and "Sales Force Remuneration" management tools.

General Management of the Professional Hair Care Business; Full P&L accountability; Restructuring and merger of Wella Romania and Londa Romania; Development and implementation of the country’s Vision and Go-To-Market strategy: Where to Play, How to Win; Implementation of International Marketing strategies; Design and implementation of the “Sales/Distribution”, "Sales Force Remuneration" and “Customer’s Loyalty Program” management tools.

Overall responsibility for all product categories of the Professional Hair Care Business; Implementation of International Marketing strategies; Development and implementation of the country’s Marketing plan; Full Marketing/Business Plan and P&L accountability; Overall Management of the “Incentive Travel program” for customers; Design and implementation of the “Customers Incentive Travel” management tool, “Sales Force Automation” system and “Education activities” management tool.

Responsible for the category “Care”; Full Marketing/Business Plan and P&L accountability for the category; Implementation of International Marketing strategies; Development and implementation of the country’s Marketing plan for the category.

Responsible for the brands “System Professional” and “Lifetex” and for the category “Large and Small Equipment”; Full Marketing/Business Plan and P&L accountability for the brands and the category; Implementation of International Marketing strategies; Development and implementation of the country’s Marketing plan for the brands and the category.