Mir Ahsan Habib

Experimental advertising research with slow-motion video advertising under the Chair of Marketing at Europa-Universität Viadrina, Frankfurt (Oder), Germany Topic: “No-brainer or slow-brainer: using slow-motion in advertising video to convey intent” Tasks: Literature review and experimental research design, Video advertisements creation and online survey design, Data collection and analysis, Scientific report writing and presentation. Tools:SoSci Survey, Movie Maker, YouTube,TurkPrime, SPSS,

Project on Goggle Online Marketing Challenge at My-veganics.de, Kassel, Deutschland • Creation of campaign plans and keywords research • AdWords strategy formulation and goal settings • Different ads creation, bid adjustment and budget allocation • Analysis and optimization of search and display campaigns Tools: Google AdWords, Keyword Planner, Google Shopping, Google Analytics, MS Office

• Planning and implementation of online marketing campaigns • Conversion tracking, Goal tracking and E-commerce tracking • Reporting, analyzing and optimizing of marketing activities • Analysis of markets and competitors Tools: MS Office, Google Docs, Google AdWords, Analytics and Trends, Facebook, E-Commerce

Tasks: • Student counseling • The orientation of the study environment to new students • Workshops with students on the module catalog, study regulations and presentation on the e-learning platforms Tools: Dropbox, Doodle, Moodle, HIS portal, via-campus, MS Office, Google Maps

Tasks: • Ensuring compliance and correspondence with regulatory authorities • Conducting business and competitive analyzes • Communicate and consult institutional clients (B2B) for new investment opportunities, via phone • Collaborations with stock dealers and stakeholders Tools: Mbank, CRM, VeDas, Ami Broker, Meta Stock, MS Office

Marketing Communication; Consumer Behaviour; Culture, Leadership and Diversity; Work, Organizations & Change; Financial Statement Analysis; Behavioural Game Theory; Information Management; Service Operations Management (Advanced Information & Operations Management)