Miriam Willing

1. Accountable for the strategic success and profitable growth of the brand in GER/AT. 2. Lead of 10 people (Product Management, E-Marketing, Communication: PR/classic media/social media, CRM) and dotted line Activation Management. 3. Full P&L responsibility with focus on cons. net sales, profit, returns, pricing, green KPIs. 4. Responsible for budget planning and full accountability to achieve budget. 5. Lead on Fragrance Category for Loreal LUXE GER with the development of a concrete portfolio strategy.

Accountable for the strategic and operational success and profitable growth of the brand in Germany. Lead of 4 people (Product Management, POS Development, E-Marketing). Full P&L responsibility with focus on cons. net sales, profit, returns, pricing. Responsible for budget planning and full accountability to achieve budget. Responsible for media and e-commerce strategy.

Support Brand Director to develop long-term business strategy. Responsible for operational business eyes category and via personnel responsibility of Product Managers and interns in the team.

Responsible for the operational management of the face care brand (Anti-Age/Revitalift) with focus on pillar strategies.

Responsible for the operational management of the make-up brand (Face) with focus go-to-market strategy, media planning and portfolio optimization.

Responsible for the operational management of the make-up brand (Color: Lips/Nails, Limited Edition) with focus go-to-market strategy.

Process of product development from concept, lab development, raw material purchase, package development to marketing campaign.