Mirko Röttgers

Overall: Digital innovation, business transformation and strategy development to drive brand perception, user experience and patronage Delivery of a data-driven marketing automation system, business wide integration of a social media listening platform to implement real-time customer insights Operative retail and campaign management Team leadership and training; stakeholder management and education

Overall: Digital strategy and business development; leadership of the digital team Customer acquisition, operative campaign, Omni-channel and performance media management Technology and platform integration (CMS, CRM and e-commerce systems) Development of a local, content driven social media loyalty concept Achievements: * Website visitation: +30.1%; lead generation: +51.3%; online sales: +9.9% * Delivery of a new website and e-commerce platforms

Overall: Digital growth and commerce strategy development to grow the company from an idea to an operating and profitable business Achievements: * Launch and international expansion of the world’s first booking platform for tailored all-inclusive holidays by destination integrating all operators and suppliers within the holiday life cycle * E-commerce partnership with Viator for international growth * Listed on the Australian Small Offerings Board (ASSOB)

Overall: Planning and implementation of the program ‘Digital Ready’ to increase the digital performance of Queensland’s tourism industry Development of digital knowledge, marketing and e-commerce strategies Achievements: * ‘Digital Ready’ recognised as TEQ's best and most effective industry program * Significant state-wide increase of online bookings, website visitation, online marketing and social media activity

Overall: Development and implementation of digital strategies, website concepts, user journeys, online marketing and social media campaigns for key clients Project management and leadership of multiple teams of up to 12 members, including resource coordination, time and budget planning and prioritisation Achievements: * Cosmopolitan website visitation: +118% in 20 months * Voycer becoming the leading brand in Germany for online surveys

Customer acquisition, lead generation and increase of online conversions Website maintenance, usability and conversion optimisation Achievements: * Threefold increase of the department’s website traffic in four months * Conversion/sales funnel process reduced by 60%

Implementation of a digital recognition and award program Responsible for international customer service cross-industry research and benchmarks

Marketing, Management, Communication