Mohamed Yasir Mohamed Maideen

Performing complex transformations on data using pyspark and SQL to create delta tables via Databricks notebooks and connecting the delta tables to power bi report to achieve efficiency. Automated a bunch of existing Power BI reports which have been using static Excel/CSV files or SQL queries that hit external tables multiple times during a refresh, by creating views and enhance tables with efficient queries using CTE and temp tables.

• Consolidated and analyzed data to identify trends, underlying issues, patterns, or insights in need of improvements and proposed appropriate remediation. • Analyzed data to create and validate financial assumptions and built dashboards that are distributed across all levels of management. • Helped with the implementation of new tools based on the O365 architecture (PowerBi, PowerApp, Power Automate, Sharepoint)

• Deciphered marketing metrics into key business insights and opportunities for scalable user growth. • Created clusters to identify 8,000+ inactive clients likely to require future service, providing insight to marketing and sales teams to increase renewals by 10%. • Assisted Business Development Manager in developing and managing creative A/B test strategies across direct mail, web, and social media channels.

• Information Systems: Business Intelligence, Data Analytics, Information Security, Independent Research. • International Business: International Financial Management, Market Metrics Analysis, and Marketing Strategies. • Capstone Project: Performed an extensive internal and external analysis for a unique startup company to position its brand and devised strategies to draw attention from the targeted customers.

Course Works: Computer Networks, Semiconductor Devices, VLSI, Electronic Circuits, Wireless Communication, High level, and Assembly Language.