Monica Cipelletti

Adaptation of web contents and advertising from English into Italian on a daily basis. Overall quality and consistency monitoring of the Italian website.

- creative adaptation of global advertising campaigns for famous global brands - consultation on linguistic and cultural issues related to the Italian market - recruiting and direction of speakers for the recording of TV spot adaptation

active part of the Unilever teamwork in market research focus groups: concept an product names adaptation in English/Italian, comprehensive experience in consumer psychology. Highly recommended within the Unilever Group and agency BCR, was instantly hired by different departments: oral care, detergent, food.

worked for this no-profit organization (equivalent of the Red Cross) for the "MIssione Coraggio" educational project, aimed at teaching 5-year-old kids not to panic and to be brave in case of an emergency

-comprehensive knowledge of how to run a small independent business: production, legal requirements, financial accounting, management of suppliers, marketing, sales, client handling, visual merchandising. - Produced design candles and wax objects for the opening of two major exhibition at Trienniale Museum in Milan: The Keith Haring Show and The Jean-Michel Basquiat Show

worked for advertising agencies and translation companies, providing creative and effective adaptations in Italian

Italian adaptation of international advertising, client handling and consultancy for the Italian market, direction of TV spot recordings in Milan and London

Brochure, collateral material and creative consultation for this company which exported home videos for children

First employment as a full-time creative

Copywriting, Art Direction, Graphic Design, Marketing, Consumer Psychology, History of Arts